From Market Gap to Creator Movement: Vineet Seghal’s Journey of Building Hiffin for India’s Creators

Vineet Seghal’s entrepreneurial journey began with a belief that businesses should look for gaps in the market and build around customer needs. His interest in technology, content and changing consumer behaviour led him toward the creator economy, where photography and videography were becoming part of communication.

As social media expanded, content creation moved beyond photographers and production houses. Millions of people were beginning to create videos, podcasts and visual stories, but equipment remained expensive for creators. Vineet saw a gap between quality and affordability. That thinking led to Hiffin, a creator gear company built around making equipment more accessible across India.

Hiffin offers lighting products, tripods, camera accessories, studio equipment, podcast equipment and action camera accessories. Lighting remains a strong category. Its products are available through online marketplaces, offline retail and quick commerce platforms such as Blinkit.

For Vineet, Hiffin is not simply about selling equipment. “Our larger purpose is to enable people to create,” he says. Almost half of Hiffin’s customers are content creators, including YouTubers and filmmakers. Wedding photographers and studio owners form groups.

The company has grown to more than 400 stores across India. Its experience centre at Future Forward in Lajpat Nagar, New Delhi gives customers a chance to see products and receive guidance before buying. Workshops, a podcast studio, after sales support and the Udaan Campaign have helped Hiffin build a connection with creators.

Vineet believes curiosity, adaptability, persistence and customer understanding have shaped his journey. One lesson changed the way he viewed the business: selling a product is only one part of a customer relationship. Creators often need advice about choosing equipment and setting it up, which encouraged Hiffin to offer guidance and learning opportunities.

His long term vision is to make Hiffin India’s fastest growing creator gear company and reach cities with experience centres. “If someone has the talent and passion to create, we want Hiffin to help provide the tools and support required,” Vineet says. His goal is simple: no creator should be held back because the right equipment is out of reach.